Mar 19 2007

Content management is a refinery

Published by mkennedy at 9:52 am under General

This is a half-baked idea at this point that I hope to turn into a more fully-baked post in the future.

Someone asked me today for a good metaphor for a content management system.

[10:46] Bogey:  other metaphors you’ve seen that work for the non techno crowd?
[10:46] IMMarkkennedy: I think of it as a refinery
[10:46] IMMarkkennedy: You want to capture your content in as raw a format as possible so it can be “refined” into a wide variety of products
[10:47] IMMarkkennedy: gasoline, kerosene, WD-40, etc.
[10:47] Bogey:  so, text, video, images, sound all go in…
[10:47] Bogey:  and then get repurposed/repackaged and distributed out
[10:47] Bogey:  to a wide variety of channels
[10:47] IMMarkkennedy: If you start with Gasoline, you can’t ever turn it into Kerosene
[10:47] Bogey:  and formats
[10:47] IMMarkkennedy: yep

Bogey then found this image that I’d like to turn into a CMS/XML-ish image:

Image of a refinery

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